In the second of our short series of blogs, we are looking at social media.
Do you have a presence on social media? As in our previous blog on websites, you are unlikely to get thousands of new clients by regular tweeting, or posting on Facebook, without professional help, but as transcription is all done online, having a presence on social media is expected if you are serious about your business.
Having a presence on social media does help with SEO. The more original content you have with back-links to your website, the more companies like Google will move you up the rankings. Understanding Google analytics and SEOs is a full-time job. Most small business owners do not have the skills necessary for this, and to be honest, is it the best use of your time? Until you can afford to get professional help to optimise SEOs, it is best to just do what you can. Don’t be fooled into boosting your posts, or creating ads on Facebook or Twitter. Unless you have a sustained campaign going on with people who understand what they are doing, i.e., how to work the algorithms to your particular audience, you will be throwing your money away. You will get the “views,” but no new clients. Facebook ads can be very successful if they are done professionally. Knowing what you are good at, and knowing when you need to pay for someone else’s skills is key to running a successful business.
Setting up a Facebook page for your business is free and is a good place to make announcements, links to your blogs, and post news. Ask friends and family to like and share your page and you will start to see more people noticing you.
Facebook owns Instagram. If you are good at taking photos, it’s also worth setting up an Instagram account. Again, it costs nothing, and it’s just throwing seeds out to a wider audience and getting your business on the radar.
Twitter is a great place to drop small pieces of information, letting people know about what you do, or posting GIFs and humour.
LinkedIn is a great place to network, add your blogs and post articles. Make sure your profile is up to date.
All the links from these different media back to your website is what bots are looking for when they search the internet.
Our final blog in this short series will be looking at what you do when that client does call…