One thing that Sonya and I have noticed with our businesses is that change happens regardless of whether you want it to or not. No matter what processes you have put in place to future-proof the business, they need to be constantly re-evaluating and updating. Those of you who have been reading our blogs for a while will have noticed changes with our website, and a new and improved logo. This is because, as our businesses have grown and evolved, the platforms supporting them and how we envisage ourselves and the businesses has evolved also.
Because this is a constant, any entrepreneur, or small business owner, must be prepared to change as well. No matter how much you are attached to the website that you lovingly put together a few years back, is it still an accurate reflection of where your business is today? The ability to objectively step back and view your business as an outsider and see where improvements can be made is an essential skill. If you do not possess this, it is important to find people who can do this for you if you want to grow and be successful.
That’s not to say just making changes for the sake of it, but knowing when and how those changes need to occur. In our Advanced course, Sonya talks about your “North Star,” having long-term goals and plans and taking the necessary steps to get there. The concept of your North Star is vital. Once you have committed to where you want to be in three, five, ten years’ time, you need to be able to stop and rebalance on a regular basis and check with your original plans and ask yourself whether you are veering in a direction away from those plans or towards them. We call this checking your North Star, a touchstone of your core business and personal beliefs to guide you back on track to achieving the goals that you have set yourself and your business.
It can be very daunting taking those next steps towards your ambitions and dreams, and all too easy to stay “safe” in your comfort zone. However, that can lead to stagnation which then dampens your creativity and drive. So be sure and make sure that you keep moving forward, keeping the vision of where you want you and your business to be and making sure that you are making the necessary changes to get there. Happy transcribing!